Best Buy Theater is a 2100-capacity venue operated by AEG LIVE and designed by the award-winning architect David Rockwell of the Rockwell Group. The venue officially opened in September 2005, and has the capability to hold a wide array of events, including concerts, live television, web broadcasts, live recordings, award shows and event parties.
The marquee is an 85-foot long LED high definition screen which can display both live and digital video. It is one of the largest marquees on Broadway, and is directly connected to the MTV marquee. Its interactive text messaging capabilities and the ability to broadcast events live from the stage directly to the marquee (in real time) make it truly impressive, to say the least.